Eclectic Thought Samples From Larry Burns

“Digital Disruption, Data, and Consumer Desire – Impacts on Best Practices in Product Sampling

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From the May 2014 Virtual LEAD Marketing Coference: Best Practice ideas that enable successful product sampling efforts in today’s rapidly changing digital marketing world, presented by Larry Burns of Start Sampling. Included are discussions of our shared exponential market reality changes, the digital Eco-system in brief, growing use of behavioral data for ROI proof, new targeting (and analytic) options, retailers moves to drive more value from their consumer knowledge, changing consumer expectations impact on marketers, and a question and answer session.


Categorised as: Marketing, Sampling, Sampling Works!, Uncategorized