Women’s Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package. Curated sample boxes provide a win for marketers
Adweek runs article on BirchBox program – interesting read. Basically, using samples to generate signups which has always been a strong use case for online sampling . My favorite line is a quote “”I think word is starting to go around that we have a really engaged audience” .
Categorised as: Product Sampling News