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Eclectic Thought Samples From Larry Burns

Women’s Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package. Curated sample boxes provide a win for marketers

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Adweek runs article on BirchBox program – interesting read.  Basically,  using samples to generate signups which has always been a strong use case for online sampling .  My favorite line is a quote “”I think word is starting to go around that we have a really engaged audience” .

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Categorised as: Product Sampling News