Eclectic Thought Samples From Larry Burns

World’s Biggest Advertiser P&G Shifts Focus to Sampling

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FINALLY …. this article speaks far more loudly than our efforts have been able to produce.  It is true SAMPLING WORKS!   Favorite line “For example, Swiffer, despite having been on the market for 15 years and generating $1 billion in annual sales globally, still has only been tried by 10% of people in the U.S.”


Categorised as: Product Sampling News