Freeosk – are there going to be enough samples?
(6.29.15 Chicago Tribune)
1.5 million/week for Freeosk That’s a lot of people being reached. Favorite line: “It does brighten people’s day,” Eichorn said. “Intuitively everyone knows that free is good.” While I like the line, there are some cultural nuances that suggest “free is good” is not a shared intuitive sentiment everywhere – but his point is well taken. My ongoing question – will the industry shift to produce sufficient samples to drive ALL the human interest in trying new things? Not certain this scale can be maintained…
Categorised as: Product Sampling News