Eclectic Thought Samples From Larry Burns

Freeosk – are there going to be enough samples?

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(6.29.15 Chicago Tribune)

1.5 million/week for Freeosk   That’s a lot of people being reached.   Favorite line: “It does brighten people’s day,” Eichorn said. “Intuitively everyone knows that free is good.” While I like the line, there are some cultural nuances that suggest “free is good” is not a shared intuitive sentiment everywhere – but his point is well taken.   My ongoing question – will the industry shift to produce sufficient samples to drive ALL the human interest in trying new things?   Not certain this scale can be maintained…


Categorised as: Product Sampling News