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Eclectic Thought Samples From Larry Burns

Not your mother’s fragrance …

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(5.8.15  Digital List)

Announcement of Scentbird moving out of beta in early May.   Very tight description of their reason for being and as I said before it seems very well grounded in new (and clever) approach to meeting the fragrance customer needs.   Favorite line: “…although 56 percent of grandmothers and 53 percent of mothers have a signature scent, only three percent of Millennials stick to one scent.”   If ever there was a better, yet simple, depiction of a shift in the notion of ‘brand loyalty’ among younger folks – I have not yet seen it.   Hence,  a clear and very real need for a ‘new way to shop’.

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