Not your mother’s fragrance …
(5.8.15 Digital List)
Announcement of Scentbird moving out of beta in early May. Very tight description of their reason for being and as I said before it seems very well grounded in new (and clever) approach to meeting the fragrance customer needs. Favorite line: “…although 56 percent of grandmothers and 53 percent of mothers have a signature scent, only three percent of Millennials stick to one scent.” If ever there was a better, yet simple, depiction of a shift in the notion of ‘brand loyalty’ among younger folks – I have not yet seen it. Hence, a clear and very real need for a ‘new way to shop’.
Categorised as: Product Sampling News