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Eclectic Thought Samples From Larry Burns

Reviews really matter … but

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(6.17.15 ZDNet)
New York based company Influenster a significant player with 180,000 actives a month writing reviews. Is there a shakeout coming? What is a brand to do – so many choices … but frankly I think brands need to begin to fundamentally revamp their approach to discovery. However my favorite line; “With the mobile app, the company also hopes to drive “in-store activation””. speaks volumes about the continuing reality of the way the CPG game is still being played. VAST majority of buying still happening in RL (= Real Life for those of us over 40)
zd.net/1enDJbi

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