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Eclectic Thought Samples From Larry Burns

Samples Drive Beverages in C-Stores

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10.19.15 – C-Store News
Focus on setting up ‘well managed’ beverage counter (who knew 70% margin!) – but what is listed #4 out of THE 5 items for success = sampling! Favorite line “People are three times more likely to try a new product if they can sample it first.”
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