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Eclectic Thought Samples From Larry Burns

UGC – Forbes likes Sampling, whether they know it or not ….

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(4.30.15 Forbes)

While not directly related to sampling – it actually is – since a recommendation is made to use certain “agencies” like CrowdTap and BzzAgent to generate UCG.    Guess what?  Any solid well run classic product sampling can create exceptional UGC too!.   Favorite line: Shopper behavior has changed, especially with millennials, where there is more of an expectation of having a closer relationship with a brand.

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