eclecticallysampling.com

Eclectic Thought Samples From Larry Burns

Product Sampling News

In this section you will find links to articles, posts, and media of whatever type that I felt might be of possible interest to the product sampling industry overall.

There is a brief comment leading into each and I have tried to find a "favorite line" in each one as part of the introduction. In each case a link to the actual article itself is provided ... hope you enjoy!

PLEASE feel more than free to pass along links to other articles that you think deserve inclusion - the goal be a one stop shop for industry "press".


World’s Biggest Advertiser P&G Shifts Focus to Sampling

FINALLY …. this article speaks far more loudly than our efforts have been able to produce.  It is true SAMPLING WORKS!   Favorite line “For example, Swiffer, despite having been on the market for 15 years and generating $1 billion in annual sales globally, still has only been tried by 10% of people in the U.S.” […]

Welcome To Sampling On Steroids

One man’s opinion but the examples are useful to see ….  and wonder about.  Favorite line : ”Rarely a day in ad land goes by without us talking about the increase in consumer demand; the need to constantly push boundaries and provide delight.”  [Link]

PG Web Extra: A Taste of Sampling

A solid article in Progressive Grocer, when one is interviewed one NEVER knows how it will turn out.   This is well more than decent.  My favorite line/quote, although quite obvious… “.. explains Burns, who concedes that this type of “hypertargeting” is easier to do online than in stores.”  [Link]  

How experiential changes the meaning of ‘value’

This is from the UK and about “experiential” but we felt it belonged in this archive.  I always find passion for what one does an entertaining read.  Favorite tline (think about a sample when you read it_: Because it’s ‘real’, a physical thing, they can visualise it, imagine the experience and see how it brings […]

Flash of Genius: Garnier’s Samples

Very interesting take from the other side of the pond.   Garnier in Germany, doing the right things.   Good learning for us in the US.  Favorite line “…and distributing a large enough quantity of samples for widespread participation.” [Link]  

7 Ways to Measure Product Sampling Success

Posting on the Handit2 network blog raises some solid strategies on measurement which is an absolutely crucial element of sucessful sampling programs and should be determined UP FRONT.  what does equal success, define it and plan to measure it!   Favorite line “Activity on social media doesn’t necessarily translate to a purchase, but it does demonstrate […]

Unilever Looks to Marry In-Store Sampling With E-commerce

Interesting article from AdWeek concerning Unilever’s work with Exact Target – one of an increasing number of vendors offering “ride along” targeting options for sample delivery in home. Every sampling model has value depending on the brand objective and budgets. Favorite line (which I could not agree with any more strongly!): “It costs us a […]

Unilever Looks to Marry In-Store Sampling With E-commerce

Interesting article from AdWeek concerning Unilever’s work with Exact Target – one of an increasing number of vendors offering “ride along” targeting options for sample delivery in home.    Every sampling model has value depending on the brand objective and budgets.  Favorite line (which I could not agree with any more strongly!):  “It costs us a […]